By now, you know about the $25 million NikeFuelBand.
You may have even heard of it.
But that’s just the tip of the iceberg.
The company’s $50,000 FuelBand will soon go on sale to the general public.
The $50m piece of hardware will come with a unique, minimalist design.
In addition to a black coach backpack and a backpack pocket, the device has a red band on its back, a design that’s inspired by Nike’s Air Force One insignia.
Nike’s FuelBand is a wearable that allows you to wear Nike apparel without the need for a phone.
The device will also allow you to access Nike gear, including Nike apparel.
The NikeFuelband will be available starting April 18, and will cost $50 on its website.